The COVID-19 pandemic has forced us all to measure more of our lives online in new and unprecedented ways. From working home and homeschooling to socializing and meeting family and friends within the virtual world. So, does that mean for 5.9 million small and medium-sized enterprises (SMEs) both now and within the long-term?
An online presence is defined by how easy it’s to seek out a brand or company online. Brands need to build a reputation, increase brand awareness, and provide visibility to your products or services when users are checking out related keywords.
Digital Presence matters whenever a person searches for your business online. Generating digital presence is easy, with the assistance of resources – website, social media platforms, business directory listing, customer reviews and other online sources.
Modern digital marketing asks for a solid SEO strategy, an active and attractive digital presence, and much effort and patience. It looks like every New Year brings new disruptions.
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
The online world has changed.
Pre-pandemic, having a web existence was a key to promoting your company and involving together with your customers, but now, for several businesses that have evolved into creating digital spaces and virtual connections that employment alongside the physical world. Online has become essential than ever as it involves building your brand, increasing your credibility and managing your reputation.
Being able to adapt and making foremost of the opportunities presented by the changing digital world has already seen many small businesses not only survive, but thrive. Significantly, when resources are tight and SMEs have seen a 28% turn down in returns during the lockdown; digital marketing offers a cost-efficient approach to promote your products and services and ask your consumers, with many complementary and low-cost platforms and apps on offer.
If you want your brand to cultivate a solid digital presence, it’s the time to re-evaluate your approach to digital marketing. While your tried-and-true methods should offer acceptable results, you’ll find many ways to enhance your digital marketing strategy with often surprising results.
Businesses should even be regularly taking time to research your market and your target customers. Consumer preferences change over time, industry trends shift, and therefore the market might not be an equivalent six months from now.
Essentially, businesses need to keep tabs on their niche and therefore, the customers within it. Then they will be able to deliver the very best quality content and better experiences to keep them returning to you for more.
Every brand and every market niche is different.
Consumer tastes and behaviours are continuously altering, and it can feel like a battle of wear and tear to keep up with the rapidly changing rules of SEO and the shifting demands of your market. Setting up ahead and anticipating the next moves may not always feel realistic. Hence, there are a lot of other suggestions that can help brands stay ahead and generate more flexible, adjustable SEO strategy for 2021 and beyond.
Ways to build Digital Presence for your business –
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Create Online Website – Nearly 81% of the people search for a product or service online. It has become important for businesses to have a website and optimise the same for mobile use these days. In recent times, user experience is one of the key factors to make sure potential customers can find you on desktop and mobile search.
- Using Social Media – One of the most used and important platforms for your potential customers. Almost every business is on Facebook and Instagram by now reaching out to their target audience. But we all know there is much more to social media in terms of engaging customers and re-targeting them through right campaigns and content. Sellers need to flesh out customer profiles and determine which platform is more appealing.
- Business Listing – With the need of getting your business online in the tech-driven world, listing your business online is an important factor. The best way to reach to your target audience is to list your business through online directories, Local Directories, and Location listings. It maximizes SEO and is visible in every possible search.
- Participating on Online Question-Answer Sites – Asking consumers regarding your products or services optimizes the brand loyalty towards other potential customers. Quora, Stack Exchange, Yahoo Answers, etc are some of the ways to learn and seek information regarding your potential target audience.
- Digital Advertising – Facebook is the largest marketplace for sellers. Promoting your business online through sponsored ads on Facebook, Instagram, Bing ads, Google Ad Words, etc. help brands track responses and know your audience personally. Nearly half smartphone operators have taken action based on seeing relevant ads on their cell phones. It might even be more helpful to advertise on mobile than on desktop.
- Content Marketing – talking and connecting with your audience through the right content marketing approach is the best way to tell your brand story and purpose. Talking about B2B, 65% see the website as a content channel.
Above mentioned marketing strategies can assist brands, build an online presence, create brand awareness, and develop a robust reputation. Building a web presence requires effort, but over time it pays off with increased sales and better brand awareness in your industry.
Are you ready for a brand new world?
The COVID-19 pandemic has accelerated many changes that were happening from our reliance on digital to a probe for a more connected, value-orientated world.
Despite the various economic challenges, there are opportunities for resilient, innovative, entrepreneurial SMEs to survive and thrive. Strengthening an online presence and understanding the way to create virtual and physical spaces and connections seamlessly together and supply great customer experiences are going to be the key.
The good news for SMEs is that now, quite ever, there’s a mess of low-cost, accessible ways to do that, with the potential customers for an excellent return on investment.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
